Write Premium Content – Don’t Rely on Traffic From Search Engines
Utility guru Jacob Nielsen is not in favor of writing material for search traffic:
If you are an expert who wants to live by joining the world’s knowledge, then you have to go ahead of the mainstream web model of single page visits driven by search traffic.
You have to change the game and create content that is so valuable that business users want to pay for it.
You should also look at the content that a low-ranked content contributor can not easily make in their spare time.
These two requirements are met when you generate deep content.