How to Find the Most Customized Ad Sizes for Your Website?
Do you know that you can increase AdSense revenue by choosing an ad size that provides high CTR and CPM.
Google AdSense publishers recommend that AdSense publishers change as more ad formats because AdWords ads target these ad sizes, higher competitiveness among advertisers, higher ECPM, increase the revenue for website owner.
Since the best performing banner sizes are –
Large Rectangles (336×280),
Medium Rectangle (300×250)
Although the AdSense program supports custom-size ads that can also provide large rectangular ads.
How to Use Split (A / B) Testing for Your Adsense Ads?
There is no one-size –fits –all solution. One size that is working on a website may or may not be the most optimized solution for other websites.
If you are a publisher, then you need to run A / B test on your website for approximately one week and then you can reach the conclusions based on CTR and CPM of special Adsense ad units.
However, AdSense offers a new feature called experiments, primarily to find the most effective color scheme for an ad unit.
You Can Test Split for AdSense Ads on Your Website.
Go to your Adsense Dashboard and create 3 new ad units for –
Large Rectangle and
Keep in mind the slot id of these ad units and replace these slots with “slot-medium-rectangle”, “slot-large-rectangle”, and “slot responsive”.
Place the code anywhere in your web template and run it for approximately one week. The code will automatically work in the same amount of the same ad impression for each ad unit.
After one week, log in to your AdSense dashboard, switch to the performance report – select the ad units, the 3 ad units you created, and compare their CTR and CPM.